Would you repair your car without first knowing what was wrong with it? Would you hire a plumber to replace the pipes in your home before knowing that they were, in fact, the source of a leak?
Not a chance, right?
Repairs and renovations are expensive, and before we decide to spend our money attempting to fix anything, we must understand both the nature of the problems we’re trying to fix and how our money will address them.
The same is true for website and digital platform renewal projects. All too often, organizations dive headfirst into redesign projects with their own sense of what might be wrong. For example, they may move into the process with notions such as these:
“The website looks dated”
“We don’t have any product information on our home page”
“There’s too much text on our careers page”
“We need more visuals on our services page”
“Nobody can find our contact form”
While many of these concerns may in fact be valid, organizations take a huge risk by beginning any type of redesign efforts without first taking a holistic, well-informed look at the current state.
A UX (user experience) audit is a low-cost, high-yielding investment that organizations can make to ensure that the resources they allocate to a renewal project achieve the most value. The output from an audit provides a well-rounded evaluation of key success indicators, including:
Think of it as a mechanic’s diagnostic report on your vehicle. You won't spend money replacing the fuel pump if your gas tank is leaking. Similarly, approaching a redesign of your website focused only on the visual design (the look and feel) will not address the deeper issues contributing to poor performance in areas like conversion, for example.
Input UX provides a wide range of user experience audits built to suit the organization and budgets of all sizes. By starting with an audit, our clients are equipped with the knowledge and context to prioritize their renewal efforts and achieve maximum return on their investment.
Learn more about our user experience audit services at www.heuristicuxaudit.com
Steve Coppola is a user experience & digital marketing professional - and founder of Input UX. With close to 30 years of agency experience, he has worked with many of the world's most respected brands in various capacities including UI/UX design, product design, customer research, usability testing, and front end development.
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We provide a wide range of user experience and digital marketing services, accustomed to working with our clients through large scale, end-to-end solutions or quick, single-service engagements.
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