UX research can take many forms, each carrying its own set of benefits, activities and resulting insights. Knowing with type of research will generate the most appropriate findings and corresponding actions can often be challenging, however.

For example, it may be tempting to dive right into a tactical exercise such as card sorting to fast track an information architecture project. And while card sorting will indeed offer some useful results, by its nature it is limited by our own biases and assumptions. In this scenario, beginning with stakeholder interviews or even a simple email survey can provide incredibly useful feedback to ensure subsequent validation methods are grounded in actual input from users.

Input UX offers a wide range of UX research methods that can deliver  qualitative and quantitative insights while picking up on both behavioural and attitudinal perspectives.