Overview

Founded in 1964, the American Society of Clinical Oncology ASCO is the world's leading professional organization for physicians and oncology professionals caring for people with cancer.

Through a PR agency partner, we worked with ASCO in 2o16 on a focused user experience and information architecture assignment. This work involved extensive planning in defining a new site structure, validated with physicians, researchers, and other stakeholders over multiple rounds. Another critical part of this engagement was developing a strategy for ASCO's many microsites - some of which were migrated to the primary ASCO site, others that remained separate.

Our role in this engagement included:

1. Current website information architecture audit and analysis
2. Developing a proposed IA, reviewing and finalizing with association stakeholders
3. Developing usability study protocols, scripts, and reporting to client teams after each round.
4. Completing information architecture for hand-off to design and development partners
5. Creating high-level, low-fidelity wireframes to depict a home page experience relevant to ASCO's diverse audience groups

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