HealthCraft Products, a provider of home safety solutions, partnered with Differly Inc. and Input UX through the Canadian Digital Adoption Program (CDAP) to optimize its ecommerce platform, www.healthcraft.com. Despite significant investments in the platform, HealthCraft experienced slow growth and mediocre conversion performance. Our objective was to conduct an extensive UX audit to identify opportunities for optimizing conversion and enhancing the overall user experience for customers. Input UX evaluated a range of factors impacting website performance, including hosting and technical infrastructure, usability and design, ecommerce best practices, and operational efficiencies.
Through stakeholder interviews, analytics review, and a thorough UX and conversion review, we delivered a detailed findings and recommendations report, as well as a prioritized feature release roadmap. Our recommendations and roadmap have catalyzed numerous initiatives within HealthCraft, leading to technical overhauls, usability improvements, and workflow upgrades, positioning HealthCraft for success.
We conducted interviews and consultations with HealthCraft project stakeholders to gain insights into the current state, previous investments, and challenges faced with the ecommerce platform.
Our team reviewed website traffic patterns, analytics data, and previous ad campaign performances to understand user behavior and areas for improvement.
We performed a comprehensive review of the website, assessing usability and accessibility, user interface design, conversion, content, quality assurance, and workflow and operations.
We prepared a detailed report outlining our findings and recommendations based on the review, providing actionable insights for enhancing the ecommerce experience.
We developed a feature release roadmap, prioritizing enhancements and improvements based on investment and potential return, guiding HealthCraft's efforts in optimizing the platform.
HealthCraft faced several challenges with its ecommerce platform, impacting the website's performance and conversion rates. Despite substantial investments, the website's growth remained slow, and key challenges included hosting and technical infrastructure issues, usability and design challenges, limited adherence to ecommerce and online conversion best practices, and operational inefficiencies. HealthCraft sought to identify and address these challenges to drive growth and improve the customer experience.
Input UX's approach involved a deep understanding of HealthCraft's existing ecommerce platform, gained through stakeholder consultations and a thorough review of the website. Our UX and conversion review covered multiple perspectives, including usability, user interface design, conversion, content quality, and operational workflows.
The recommendations report provided HealthCraft with a clear path forward, outlining actionable steps to improve the platform's performance. The feature release roadmap prioritized enhancements based on potential impact, enabling HealthCraft to strategically invest in improvements.
As a result, HealthCraft has initiated various enhancements, including a technical infrastructure overhaul, usability and design improvements, and workflow and tool upgrades. These initiatives have positioned HealthCraft for success, optimizing the ecommerce experience for customers and driving growth.
HealthCraft Products, a provider of home safety solutions, partnered with Input UX through the Canadian Digital Adoption Program (CDAP) to optimize its ecommerce platform, www.healthcraft.com. Despite significant investments in the platform, HealthCraft experienced slow growth and mediocre conversion performance. Our objective was to conduct an extensive UX audit to identify opportunities for optimizing conversion and enhancing the overall user experience for customers. Input UX evaluated a range of factors impacting website performance, including hosting and technical infrastructure, usability and design, ecommerce best practices, and operational efficiencies.
Through stakeholder interviews, analytics review, and a thorough UX and conversion review, we delivered a detailed findings and recommendations report, as well as a prioritized feature release roadmap. Our recommendations and roadmap have catalyzed numerous initiatives within HealthCraft, leading to technical overhauls, usability improvements, and workflow upgrades, positioning HealthCraft for success.
We conducted interviews and consultations with HealthCraft project stakeholders to gain insights into the current state, previous investments, and challenges faced with the ecommerce platform.
Our team reviewed website traffic patterns, analytics data, and previous ad campaign performances to understand user behavior and areas for improvement.
We performed a comprehensive review of the website, assessing usability and accessibility, user interface design, conversion, content, quality assurance, and workflow and operations.
We prepared a detailed report outlining our findings and recommendations based on the review, providing actionable insights for enhancing the ecommerce experience.
We developed a feature release roadmap, prioritizing enhancements and improvements based on investment and potential return, guiding HealthCraft's efforts in optimizing the platform.
HealthCraft faced several challenges with its ecommerce platform, impacting the website's performance and conversion rates. Despite substantial investments, the website's growth remained slow, and key challenges included hosting and technical infrastructure issues, usability and design challenges, limited adherence to ecommerce and online conversion best practices, and operational inefficiencies. HealthCraft sought to identify and address these challenges to drive growth and improve the customer experience.
Input UX's approach involved a deep understanding of HealthCraft's existing ecommerce platform, gained through stakeholder consultations and a thorough review of the website. Our UX and conversion review covered multiple perspectives, including usability, user interface design, conversion, content quality, and operational workflows.
The recommendations report provided HealthCraft with a clear path forward, outlining actionable steps to improve the platform's performance. The feature release roadmap prioritized enhancements based on potential impact, enabling HealthCraft to strategically invest in improvements.
As a result, HealthCraft has initiated various enhancements, including a technical infrastructure overhaul, usability and design improvements, and workflow and tool upgrades. These initiatives have positioned HealthCraft for success, optimizing the ecommerce experience for customers and driving growth.
