Canadian Bankers Association

Member Extranet Portal

back end development

USER EXPERIENCE DESIGN

ux audit

front end development

branding

mood boards

visual design

usability testing

personas

user flows

low-fi prototyping

information architecture

The CBA is one of Canada’s oldest associations with a long history of participating in the formation of public policy that contributes to a sound, thriving banking system. As part of its service to member banks, the CBA provides a secure portal (memberportal.cba.ca) that allows individuals and committees on various topics to meet, collaborate, share documents, and correspond on multiple issues.

Through a digital agency partner, we worked with the CBA in 2017 to modernize the extranet experience and to deliver an elevated service to its members through an improved web application.

This project included rethinking how existing functionality could better serve members, improving overall usability to address feedback from users and establishing a scalable framework that would support growth as the CBA added new features in the future.

My role in this project

Conducted a competitive review of similar services available such as WeightWatchers®, MyFitnessPal® and Noom®
Developed an overall user flow depicting service onboarding, food logging and integration with 3rd party services
Designed and built an extensive set of high-fidelity prototypes using AxureRP

Created a detailed property map that presented technology requirements alonside user interactions within the application
Completed a full branding exercise including mood boards, logo concepts and associated collateral
Designed various app screens and user flows using Sketch
Liaised with app developers throughout MVP process

Mobile app visual design samples
Unlike other weight loss apps, Fitmethod aims to simplify the often laborious process of finding and logging food.

In three simple interactions, a food can be entered into the user's food diary. User behavior is rewarded with achievements and educational content around nutrition. is some text inside of a div block.

Navigation and flow samples
The "My day" dashboard provides users with an overview of their current food diary with macronutrient and exercise activity visualizations.

Visual identity mood boards
As part of the rebranding exercise, I developed initial logo concepts paired with mood boards to demonstrate the corresponding design languages.

High-fidelity prototyping
‍Using AxureRP, I developed an extensive set of high-fidelity mobile prototypes that simulated key tasks like onboarding, logging food and entering physical activity.

User journey mapping
‍I developed a hybrid user journey / technology diagram that presented user movement through the app alongside key technology decision points. This was developed in parallel with business modelling.

Competitive review
‍As part of my competitive review, I diagramed one of the key differentiators for Fitmethod - simplified food logging. In this diagram, the number of overall interactions are compared between MyFitnesspal (a key competitor) and Fitmethod for logging a simple food like a banana, and a more complex food like a sandwich.

Our role in this project

Lead workshops with CBA stakeholders to define and prioritize objectives for the extranet redesign project
Created detailed user flow diagrams, use cases and interaction visualizations to illustrate future-state functionality and behaviours
Developed an extensive set of interactive wireframe prototypes to depict proposed state, incorporating modern UX principles and UI conventions for viewing/editing data
Created an intuitive, simple visual design founded on Google’s Material Design principles
Worked collaboratively with internal development teams (front and back end) to realize the proposed UX and visual design into the application

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A particularly challenging part of this engagement had to do with varying access levels/user accounts, which dictated what content (or even entire sections of the application) were visible or accessible to the user. This involved creating different states for prototype screens that changed depending on the user’s access level.
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Other enhancements introduced as part of this projects include:

Simplifying processes by introducing multi-step flows for everyday tasks like uploading documents, sending correspondence or scheduling meetings
A responsive design, allowing bank members to access the extranet on any device type

View additional assets from this engagement

Canadian Bankers Association

Member Extranet Portal

My role in this project

Our role in this project

View additional assets from this engagement

View more work samples

Powerful, purposeful + delightful digital experiences.