hello crpyto

Cryptocurrency Trading Platform

back end development

USER EXPERIENCE DESIGN

ux audit

front end development

branding

mood boards

visual design

usability testing

personas

user flows

low-fi prototyping

information architecture

hello crypto is a fictitious brand developed to demonstrate a proposed user experience for a cryptocurrency trading platform. Cryptocurrency has had a negative stigma attached to it since the concept was first introduced in 2009, one associated with the dark web, hacking, and volatility. We used this opportunity to reimagine a trading platform built specifically to dispel many of the misconceptions around cryptocurrency and introduce the concept in a friendly, simple, approachable fashion.

This work was conducted as part of a capabilities test to demonstrate our UX/UI design skills. We were provided with a basic website brief, the objectives being to introduce a low-friction, accessible alternative to cryptocurrency trading.

My role in this project

Conducted a competitive review of similar services available such as WeightWatchers®, MyFitnessPal® and Noom®
Developed an overall user flow depicting service onboarding, food logging and integration with 3rd party services
Designed and built an extensive set of high-fidelity prototypes using AxureRP

Created a detailed property map that presented technology requirements alonside user interactions within the application
Completed a full branding exercise including mood boards, logo concepts and associated collateral
Designed various app screens and user flows using Sketch
Liaised with app developers throughout MVP process

Mobile app visual design samples
Unlike other weight loss apps, Fitmethod aims to simplify the often laborious process of finding and logging food.

In three simple interactions, a food can be entered into the user's food diary. User behavior is rewarded with achievements and educational content around nutrition. is some text inside of a div block.

Navigation and flow samples
The "My day" dashboard provides users with an overview of their current food diary with macronutrient and exercise activity visualizations.

Visual identity mood boards
As part of the rebranding exercise, I developed initial logo concepts paired with mood boards to demonstrate the corresponding design languages.

High-fidelity prototyping
‍Using AxureRP, I developed an extensive set of high-fidelity mobile prototypes that simulated key tasks like onboarding, logging food and entering physical activity.

User journey mapping
‍I developed a hybrid user journey / technology diagram that presented user movement through the app alongside key technology decision points. This was developed in parallel with business modelling.

Competitive review
‍As part of my competitive review, I diagramed one of the key differentiators for Fitmethod - simplified food logging. In this diagram, the number of overall interactions are compared between MyFitnesspal (a key competitor) and Fitmethod for logging a simple food like a banana, and a more complex food like a sandwich.

Our role in this project

Developing an approachable company name and visual identity
Preparing content and marketing messages to sell the service to new users
Creating an onboarding process consistent with existing FI/banking conventions
Building out a site architecture and user flow for common transactional tasks
Creating an extensive set of responsive, high-fidelity wireframes to demonstrate the full experience

View the full prototype

We've been fortunate to work with many financial institutions throughout our history with deep expertise in banking, investments, insurance, and compliance. Before this engagement, however, We hadn't yet had the opportunity to dive into the world of cryptocurrency. This project was an exciting change for us as it combined our passion for UX with a learning opportunity around new subject matter - and the chance to develop an original concept from the ground up. Taking a basic, half-baked idea and turning it into something tangible and beautiful is something we pride myself on excelling at, and hello crypto virtually created itself over the course of a couple days.

View additional assets from this engagement

hello crpyto

Cryptocurrency Trading Platform

My role in this project

Our role in this project

View additional assets from this engagement

View more work samples

Powerful, purposeful + delightful digital experiences.