The storytelling concept helped to draw relationships between Magna’s employees, their products, and the company’s philosophy about fostering innovation. While these high-fidelity prototypes were carefully positioned to the client as being conceptual (and not final visual designs), they were enormously successful in achieving buy-in from the various business units and sub-brands within the Magna family.
In developing the final visual design, we collaborated with Magna’s branding agency who had established an updated visual language and corporate guidelines.